![]() Two types of WeChat Public Accounts: Subscription vs. WeChat Service Account appears in the thread chat listing – they mixed with private and group chats.WeChat Subscription Accounts appear in the “Subscriptions” (blue-colored) folder.However, depending on the WeChat Official Account type ( Service or Subscription), they appear differently in this “Chat” section: They can be found in the “Chat” section of WeChat. How to access the WeChat Brand Accounts in WeChat? This restrictions are different depending on the WeChat Brand Account type. In order to avoid spammy activity which can be seen unfriendly for users, WeChat Business accounts have some rules about how frequently they are allowed to message their followers. The available features and capabilities depends on the account type and whether the account is verified or not. and many more as the WeChat team keep adding new features to help brands…Ĭonnecting to WeChat Backend platform give access to set up and manage these functionalities.Customized menu – three level-one menus in which each can include up to five level-two menus.Direct messaging – when the user engages with the account in the conversational interface of the public account.WeChat Official Account back-end login URL:īasic features available to interact the audience: Push them marketing and service notifications.WeChat Official Account (also known as “OA”) is a China-based marketing platform that acts as a complete brand hub to: ![]() ![]() Introduction to WeChat Business Account Source: Michaelsoft What is WeChat Official Account? It is the cornerstone to build a (potential) customer base within WeChat to begin with. This business account can be leveraged for different aspects of the marketing funnel. In the WeChat ecosystem, the WeChat Official Account represents the first opportunity for brands and businesses to capture, engage and covert their target audience.
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